Personalised Registrations Manager

Can you motivate and support a team to deliver commercial success, drive operational performance and continuously improve customer experience?

Have you used data, insight and commercial awareness to identify opportunities and improve business performance?

Do you have experience of managing stakeholders, implementing change and delivering results in a fast-paced environment?

If so, we'd love to hear from you!

This is an exciting opportunity to play a key role in the delivery and development of a high-profile commercial service. Working in a fast-paced environment, you will provide direction and support to your team, build strong stakeholder relationships, and help shape future business priorities through innovation, insight and continuous improvement. You will have the opportunity to influence service delivery, support strategic decision-making and contribute to wider organisational objectives.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at: DVLA – Home , Civil Service Careers

This is a varied and rewarding role at the heart of a high-profile commercial operation. You will provide direction and support to a dedicated team, ensuring the effective delivery of services while balancing commercial priorities, customer outcomes and organisational objectives. Working with a wide range of internal and external stakeholders, you will use insight, innovation and sound judgement to drive performance, shape future activity and contribute to the ongoing success of the Personalised Registrations service.

Your responsibilities will include, but aren’t limited to:

• Support the achievement of revenue and customer service targets through the day-to-day management of PR sales activities, including the PR website and auction sales channels.
• Contribute to the development and delivery of PR sales plans and initiatives, supporting the long-term success and sustainability of the sales scheme.
• Develop and maintain commercial awareness of PR products through monitoring market trends, sales performance, customer demand and competitor activity.
• Implement agreed business initiatives and process improvements, providing subject matter expertise to support projects, operational delivery and continuous improvement activity.
• Build and maintain effective relationships with stakeholders, customers and suppliers, representing DVLA at meetings and external events. Promoting positive customer and stakeholder engagement.
• Support contract management activities for commercial suppliers, monitoring performance and contributing to the effective delivery of PR website and auction services.
• Support financial management and budgetary control activities, including sales financial reconciliation, forecasting, performance monitoring, management information reporting and stock performance analysis.
• Undertake corporate managerial responsibilities appropriate to the grade, including recruitment, grievance and disciplinary activities.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Strengths and Experience.

How to apply:

Our selection process ensures a comprehensive assessment of each applicant's skills, and potential fit within our organisation.

The selection process for this role will be:

Stage 1: Sift of CV and personal statement

Stage 2: Interview & Presentation

You must be successful at each stage to progress to the next stage.

• Stage 1: Sift

At sift, you will be assessed against the following Success Profile elements:

Experience – you will be asked to provide a CV (unlimited wordcount) and personal statement (1000-word count). Please provide evidence of your Experience of the following:

• Experience of adapting to changing priorities, organisational objectives and strategic direction, demonstrating flexibility and resilience in a fast-paced environment.
• Experience of managing and influencing a diverse range of internal and external stakeholders, building collaborative relationships to support business objectives and continuous improvement.
• Experience of managing and developing people, supporting performance and capability through coaching, development and effective team management.
• Experience of managing competing priorities and delivering results under pressure, using strong organisational and planning skills to manage a demanding workload effectively.

The sift will take place week commencing Monday 28th September 2026.

Stage 2: Interview & Presentation

At interview stage, you will be assessed against the following Success Profile elements:

• Behaviours – (Managing a Quality Service, Delivering at Pace, Working Together, Changing & Improving, Making Effective Decisions & Developing Self and Others)
• Strengths

You will also be required to create and deliver a presentation to assess the Behaviours Changing and Improving & Making Effective Decisions. Guidance will be provided if you are invited to interview.

The interviews will take place from Wednesday 14th October 2026.

This interview will be conducted in person at our Swansea office (DVLA, Longview Road, Swansea, SA6 7JL). Further details will be provided to you should you be selected for interview.

You can find out more about our hiring process, how to apply, and application and interview guidance on our careers site (opens in a new window).

Please note that we will try to meet the dates set out in the advert. There may be occasions when these dates will change

Further information on the selection process

We will also hold a 12-month reserve list for this role, which may lead to potential opportunities beyond the role you applied for.

This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you are experiencing accessibility problems with any attachments on this advert or the information on our website, please contact the email address in the 'Contact point for applicants' section.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Pre-employment Checking

If your application is successful but you have been dismissed from the Civil Service, your application could be removed at the pre-employment checking stage depending on the nature of the dismissal.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

All external applicants and current employees of accredited non-departmental public bodies (NDPBs) will be required to undergo a Social Media Check. A Social Media Check is a review of your publicly available online activity, typically across platforms like LinkedIn, Facebook, X (formerly Twitter), Instagram, and others. The purpose is to identify any public posts or content that could raise concerns for employers, such as:

• Hate speech or discriminatory behaviour
• Threats or acts of violence
• Illegal activity or substance misuse
• Sexually explicit material
• Extremist views or affiliations

Importantly, this check does not involve hacking into your accounts or accessing private messages. It only considers content you have chosen to make public. Employers use this kind of screening to help ensure their workplace remains safe, inclusive, and aligned with company values. It’s not about judging your personality or lifestyle - it’s about checking for potential red flags that might affect the role or company culture. If you have questions or concerns about the social media check, we would be happy to explain in more detail what’s being looked at and how your data is handled securely and fairly.

Feedback

Feedback will only be provided if you attend an interview or assessment.