Brand, Campaigns and Marketing Lead

Brand and Campaigns Marketing Lead

£90,000 per annum

Bedford

Permanent

Hybrid Working

Join us in building a brand that inspires action.

This is an exciting opportunity for an experienced marketing leader to drive brand awareness, customer engagement and organisational growth. Working across consumer and stakeholder audiences, you'll lead the development of compelling campaigns and strategic marketing initiatives, leveraging the best mix of owned, earned and paid channels to maximise impact.

You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

Role Overview

The Brand and Campaigns Marketing Lead will report directly to Corporate Director for Customer Engagement. In this role, you will be responsible for:

Key Responsibilities:

• Lead and develop marketing and brand strategies and campaigns across key areas of responsibility, ensuring alignment with business priorities and securing buy-in at senior levels, including Central Government.
• Collaborate with media and audience engagement teams to adopt a thematic approach to planning and delivery, utilizing a mix of paid, earned, and owned marketing approaches.
• Manage a mixed-model design function comprising in-house experts and commissioned agencies, ensuring a balance that supports requests from across the business.
• Initiate and lead the 'Creative Hub', a matrix setup that brings together creatives from across MaPS in a community of practice.
• Manage a budget of approximately £4 million, focusing on the efficient allocation of resources while maintaining final budget oversight with the Corporate Director.
• Oversee key and high-value contracts and relationships with external suppliers, managing our reputation and associated risks effectively.
• Enhance the MoneyHelper brand's visibility and position MaPS as a significant player in the financial wellbeing space.
• Drive continuous improvement in all aspects of brand and marketing, supporting colleagues across MaPS to become brand ambassadors.
• Monitor, analyse, and report on engagement metrics to measure the effectiveness of campaigns and strategies, using data-driven insights to optimise performance.
• Manage and mentor a team of brand and marketing professionals, fostering a collaborative and innovative work environment.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

Important Information About Applying

To make sure your application reaches us safely, please submit it only through our official MaPS application links.

Applications sent via third‑party or unauthorised websites, or emailed directly, unfortunately can’t be considered.

Please also note that MaPS is unable to offer visa sponsorship at this time.

Reserve List

If you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.

Application Process

The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, in the first instance, you should contact the Money and Pensions Service via email: resourcing@maps.org.uk. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website.

Our Recruitment Process

We keep things simple, fair, and transparent:

Step 1: CV Submission

Applications open: 18th August 2026

Closing date: 01st September 2026

To apply, please submit:

• An up-to-date CV demonstrating how you meet the essential criteria outlined in the job specification.
• A cover letter (maximum 500 words) explaining your motivation for applying and how you would approach the role if appointed.

Step 2: Telephone Interview

Taking place between: 19th August 2026 and 03rd September 2026

• Candidates who meet the initial criteria will be invited to a friendly and informal telephone interview with the Reed team. This is an opportunity to discuss your experience in more detail and learn more about the role.

Step 3: Final Stage Interview

Scheduled for: 11th September 2026

(please note dates are subject to change)

Shortlisted candidates will be invited to attend a final-stage interview at our Bedford office.

The interview will last approximately one hour and will be conducted by a panel of three interviewers. As part of the assessment, candidates will be asked to deliver a presentation and participate in a competency-based interview designed to explore their experience, skills, behaviours, and alignment with the requirements of the role.

Everything we do aligns with the Civil Service Commission’s Recruitment Principles.

Job Reference: MaPS01300

Close Date: 01/09/2026

Feedback will only be provided if you attend an interview or assessment.