Personalised Registrations Executive

Are you able to help deliver a lucrative sales strategy?

Can you effectively collate, monitor and interpret data?

Do you enjoy looking for improved ways of working?

If so, we'd love to hear from you!

The Personalised Registrations team is responsible for maximising revenue and delivering excellent customer service through the sale and promotion of DVLA personalised registration products. The team manages a range of commercial activities, including sales events, registration valuation and pricing, performance monitoring, market analysis, and customer engagement. Working closely with internal and external stakeholders, they use data and market intelligence to drive sales performance, identify opportunities for growth, and support future forecasting. The team also oversees wider commercial services, promotes continuous improvement, provides specialist advice, and represents DVLA at external events, ensuring strong customer, supplier, and stakeholder relationships while supporting the organisation’s commercial objectives.

Joining our department comes with many benefits, including:

• Employer pension contribution of 28.97% of your salary. Read more about Civil Service Pensions here
• 25 days annual leave, increasing by 1 day each year of service (up to a maximum of 30 days annual leave), plus 8 bank holidays a privilege day for the King’s birthday
• Flexible working options where we encourage a great work-life balance.

Read more in the Benefits section below!

Find out more about what it's like working at DVLA:

DVLA – Home , Civil Service Careers

To promote and support the successful delivery of the Personalised Registrations sales scheme through the identification and pricing of registrations, making registrations available for sale, promoting the brand, and analysing and reporting on sales performance. To manage PR Sales operational functions and act as a Subject Matter Expert, providing guidance and support to colleagues, customers and stakeholders. To maintain and develop knowledge of the personalised registrations product and the commercial market in which it operates. To identify and implement improvements to sales and marketing operations that support revenue generation and enhance the customer experience. To complete data analysis activities and produce sales performance reporting. To build effective working relationships with internal teams, suppliers and stakeholders. To support the broader Directorate and Agency functions through wider corporate responsibilities.

Your responsibilities will include, but aren’t limited to:

• Support Personalised Registrations sales activities to achieve revenue targets, enhance customer service, and identify growth opportunities.
• Co-ordinate and deliver multiple sales events, ensuring successful delivery through effective stakeholder engagement.
• Assist with registration valuation, pricing, and performance monitoring to maximise commercial returns.
• Analyse and report on performance data, producing MI to support efficiency, forecasting, and income generation.
• Support wider commercial services and contribute to business improvements through specialist advice and stakeholder support.
• Develop product knowledge and promote the Personalised Registrations brand across internal and external networks.
• Represent DVLA at events, provide specialist guidance, and build positive relationships with customers and stakeholders.
• Undertake management responsibilities, including recruitment and employee relations casework.

Great line management is important to us as an organisation, and we will equip and support line managers to develop the skills set out in the Civil Service Line Management Standards.

For further information on the role, please read the role profile. Please note that the role profile is for information purposes only - whilst all elements are relevant to the role, they may not all be assessed during the recruitment process. This job advert will detail exactly what will be assessed during the recruitment process.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

How to apply:

Our selection process ensures a comprehensive assessment of each applicant's skills and potential fit within our organisation.

The selection process for this role will be:

Stage 1: Sift of CV and personal statement

Stage 2: Interview

You must be successful at each stage to progress to the next stage.

Stage 1: Sift

At sift, you will be assessed against the following Success Profile elements:

• Experience – you will be asked to provide a CV (unlimited wordcount) and personal statement (1000-word count). Please provide evidence of your Experience of the following:
• Operational planning and delivery, satisfying and exceeding targets and customer service standards.
• Contributing to the development and continual enhancement of services.
• Collating, monitoring and interpreting data to maximise efficiencies.

The sift will take place from 16/11/2026

Stage 2: Interview

At interview stage, you will be assessed against the following Success Profile elements:

• Behaviours – Seeing the Big Picture, Making Effective Decisions, Delivering at Pace, Changing & Improving

The interviews will take place from 01/12/2026

This interview will be conducted in person at our Swansea office (DVLA, Longview Road, Morriston, Swansea). Further details will be provided to you should you be selected for interview.

You can find out more about our hiring process, how to apply, and application and interview guidance on our careers site (opens in a new window).

Please note that we will try to meet the dates set out in the advert. There may be occasions when these dates will change

Further information on the selection process

We will also hold a 12-month reserve list for this role, which may lead to potential opportunities beyond the role you applied for.

Reasonable Adjustments

As a Disability Confident Leader employer, we are committed to ensuring that the recruitment process is fair, accessible and allows all candidates to perform at their best. If a person with a visible or non-visible disability is substantially disadvantaged, we have a duty to make reasonable changes to our processes.

Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need during the recruitment process. For instance, you may need wheelchair access at an interview, or if you’re deaf, a Language Service Professional.

If you need a reasonable adjustment so that you can complete your application, you should contact Government Recruitment Service via dftrecruitment.grs@cabinetoffice.gov.uk as soon as possible before the closing date to discuss your needs.

Document Accessibility

This job advert contains links to the DfT Careers website. Our website provides useful guidance and information that can support you during the application process. If you are experiencing accessibility problems with any attachments on this advert or the information on our website, please contact the email address in the 'Contact point for applicants' section.

Further Information

For more information about how we hire, and for useful tips on submitting your application for this role, visit the How We Hire page of our DfT Careers website. You can find detailed information about the recruitment process and what to expect when applying for a role.

Current Civil Servants (all contract types) will need to ensure that they are still employed as a civil servant at the point of starting in the relevant new post. If their contract ends (e.g. end of FTA contract or resignation) at any point during the recruitment/onboarding process for the advertised role, they will no longer be eligible and may be withdrawn.

Pre-employment Checking

If your application is successful but you have been dismissed from the Civil Service, your application could be removed at the pre-employment checking stage depending on the nature of the dismissal.

Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment. A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5-year period following a dismissal for carrying out internal fraud against government.

All external applicants and current employees of accredited non-departmental public bodies (NDPBs) will be required to undergo a Social Media Check. A Social Media Check is a review of your publicly available online activity, typically across platforms like LinkedIn, Facebook, X (formerly Twitter), Instagram, and others. The purpose is to identify any public posts or content that could raise concerns for employers, such as:

• Hate speech or discriminatory behaviour
• Threats or acts of violence
• Illegal activity or substance misuse
• Sexually explicit material
• Extremist views or affiliations

Importantly, this check does not involve hacking into your accounts or accessing private messages. It only considers content you have chosen to make public. Employers use this kind of screening to help ensure their workplace remains safe, inclusive, and aligned with company values. It’s not about judging your personality or lifestyle - it’s about checking for potential red flags that might affect the role or company culture. If you have questions or concerns about the social media check, we would be happy to explain in more detail what’s being looked at and how your data is handled securely and fairly.

Feedback

Feedback will only be provided if you attend an interview or assessment.