Marketing Officer - National Events, Commercial Visitor Development and Camping

What you’ll do

Support the delivery of marketing campaigns for Forestry England’s national events programme, including the Forest Live concert series and seasonal illuminated trails, alongside promotional activity for overnight stays and camping products. The role is responsible for creating and delivering digital marketing and communications activity that drives ticket sales, audience growth, brand awareness and revenue generation. Key duties include content creation, email marketing, social media management, digital advertising, stakeholder engagement and campaign coordination. The post holder also supports customer communications, including contingency and crisis messaging, and works closely with internal teams, external partners and suppliers to ensure consistent, effective promotion of Forestry England’s events and accommodation offers.

A key feature of the role is supporting some of Forestry England’s highest-profile public engagement activities. This includes Forest Live, one of the UK’s longest-running outdoor concert series, which attracts more than 140,000 attendees annually and has featured internationally recognised artists such as Sting, Nile Rodgers & CHIC, Fatboy Slim, Becky Hill and Paloma Faith. The role also contributes to the marketing of nationally recognised festive and Halloween illuminated trails, helping to engage new audiences and generate commercial income. Through these flagship experiences, the post holder plays an important role in showcasing Forestry England’s work to millions of visitors and customers nationwide.

The role supports the marketing for overnight stays at Forestry England, working with the Overnight Stays Marketing Manager on their digital marketing activity for one day a week, overseeing digital marketing channels including social media, digital ads and email marketing in collaboration with accommodation partners to ensure consistency of messaging and brand throughout all joint activities.

Bristol office is the preferred location.

However, this role can be based at any Forestry England office, with travel to the Bristol office expected 2- 4 times per month.

Where you’ll work

Bristol office is the preferred location.

However, this role can be based at any Forestry England office, with travel to the Bristol office expected 2- 4 times per month.

Blended (home and office) working is available for this role.

Key Responsibilities & Accountabilities

• Support the Marketing Manager, National Events on all aspects of events marketing campaign

planning, delivery and evaluation.

• Support the marketing of our Overnight Stays and Camping offers at Forestry England for one

day a week.

• Plan, create, curate and coordinate Forest Live and overnight stays social media content

across our dedicated Forest Live and Forestry England Camping channels on Facebook and

Instagram. Working with the National Digital Team find opportunities to create and promote

campaign content across all national social media channels.

• Effectively manage our social media and digital communities ensuring they are engaged and

supportive of our national events programmes.

• Develop and maintain content calendars to plan and brief content across social media and

email channels.

• Planning and creating content at events and concerts that generate awareness and engage

audience with Forest live. This includes working with the marketing manager to brief

photographers, designers and videographers.

• Plan, create and evaluate marketing emails to promote events marketing campaigns using

Marketing Cloud software to build and edit email content. Work with the National Digital

Team, marketing teams, and partners to identify inclusion opportunities in other relevant

marketing emails and newsletters.

• Identify opportunities to work with influencers to effectively promote national events

programmes and overnight stays. This could involve working with other internal colleagues,

agencies or directly with influencers.

• Create, maintain and optimise website content across forestryengland.uk and forestlive.com

websites. Work with the National Website Team to create and maintain landing pages,

activity pages and event pages.

• Stay abreast of digital and social media trends to find new ways to engage our audiences and

ensure that our activity complies with relevant best practice guidance on content

performance, presentation and accessibility.

• Lead on evaluation of all digital content, including email marketing, organic and paid social

media using tools such as Meta business suite, GA4 and Marketing Cloud to produce monthly

reports that can help to make recommendations for campaign optimisation.

• Ensure all marketing activity is in line with Forestry England brand guidelines, tone of voice,

and achieves best-practise for accessibility.

• Create and deliver digital advertising campaigns using Meta channels.
• Provide support and guidance to district and local venue teams to promote campaigns and

national events effectively on local digital channels and onsite.

• Work with our internal Design Team and external agencies to brief and create effective

assets that can be used in our marketing campaigns.

• Working directly with internal stakeholder and external partners to support on campaigns

and help to develop effective working relationships.

• Support with contingency and crisis communications processes for national events

programmes to effectively inform audiences of issues and mitigate brand reputation issues.

• Deputise for the Marketing Manager, National Events or Overnight Stays Marketing Manager

as appropriate.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours and Experience.

How to apply

We cannot accept applications via email. Please follow the steps outlined below. Any CVs and/or personal statements sent outside the system will not be considered for shortlisting.

You will be asked to write a 200 word statement on your relevant experience and career history, along with a personal statement of no more than 500 words. You will be assessed on both during sifting. More details about how to apply are listed on the application form.

The Behaviours being assessed at interview are –

• Changing and improving
• Communicating and Influencing
• Working together
• Delivering at pace

You may also be assessed on Experience, Strength based questions, and/or the Technical Success Profile at the interview. The technical element could include a presentation, practical or written task.

Successful candidates will undergo a criminal record check and the government baseline personnel security standard check.

If you require any reasonable adjustments, please email fcrecruitmentteam@forestryengland.uk.

If you're planning to use AI to support your application, please ensure you've read our guidelines here first.

Read more about our application process and working with us on the Forestry England website.

Feedback will only be provided if you attend an interview or assessment.