Marketing Manager

Insight into GCA - Webinar

Watch our Webinar on the above link and gain valuable insight into GCA and our recruitment processes.

Are you a digitally-led and innovative marketing professional ready to build our brand and tell our 'value for the nation' story with impact? We are seeking a proactive and experienced marketing manager who can hit the ground running for this 12-month fixed-term opportunity.

If you have a passion for creative excellence, trying new ideas and a proven ability to boost team performance, this role offers an exciting opportunity to play a lead role in the delivery of our multi-channel marketing strategy, elevating our brand, and managing a team of 3 marketing officers.

Job Summary

This role is part of a marketing team of 8 that sits within a wider marketing, communications and engagement team of 30 people at GCA. You will be working in a complex and dynamic environment at the heart of government.

Working under the Deputy Head of Marketing, you will act as a strategic lead creating compelling and engaging multi-channel marketing activity that achieves organisational goals. You will be comfortable taking the initiative and shaping the narrative of our campaigns. As an experienced people manager you will empower our marketing officers to deliver their best work ensuring all our activity builds brand awareness and drives action.

Key Accountabilities:

• Lead and guide team members, manage performance to ensure a high-performing team, and support staff development through regular feedback
• Lead the development of innovative and creative marketing content, working collaboratively across GCA to source material and stories
• Leverage the latest marketing technology, tools and automation to reach target audiences effectively
• Use data and insight to develop audience-led marketing plans aligned to strategic business priorities
• Manage and build relationships with internal and external stakeholders, to ensure a strong and consistent brand narrative
• Evaluate performance and use actionable insights to optimise marketing outputs and results
• Ensure consistent, high-quality application of our brand across all marketing outputs
• Apply the principles, policies and practices of Government Communications Service to a high professional standard, including accessibility and inclusive communication standards

Open to UK nationals only.

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

Selection Process

The Lead success profile for this role will be Leadership. During the interview you will be expected to do an presentation on a technical skill (Creative storytelling skills)

A reserve list may be held for up to 12 months, which the Civil Service may use to fill future suitably similar vacancies across government for candidates who are considered appointable following interview. Should you be placed on a reserve list and want to be removed please contact recruitment@gca.gov.uk.

Please note that as part of this recruitment process, if you are unsuccessful at the interview stage but are close to the benchmark score you may be considered for and offered a role at a lower pay band within the same job family.

Feedback will only be provided if you attend an interview or assessment.