International Social Media Executive

As the International Social Media Executive, you will play a key role in bringing VisitBritain’s brand, campaigns and consumer marketing activity to life across our social media channels. Using your creativity, platform knowledge and understanding of what inspires people to travel, you will create engaging social-first content that encourages international audiences to choose Britain for their next trip.

With a passion for social media, content creation and storytelling, you'll be constantly looking for opportunities to tap into emerging trends, cultural moments, new formats and platform features. You'll understand what makes audiences stop scrolling, creating content with compelling hooks that drives engagement, encourages saves for future travel inspiration and inspires people to share content with friends and family.

This role requires strong content creation skills, including filming, editing and producing short-form video content. You'll use audience insights, channel expertise and performance data to identify content opportunities, optimise performance and ensure content reflects VisitBritain's brand values across all channels.

It's also important that you're well-versed in channel management, including content scheduling, copywriting and community management, helping VisitBritain build meaningful connections with social audiences around the world.

As the role may involve content capture at events, attractions and industry activity, occasional travel and some evening or weekend work may be required.

Experience of working with paid social and influencer marketing is preferred but not essential.

Please refer to the job description.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

We are an equal opportunities employer, and we are committed to diversity and inclusion. We seek to create an inclusive workplace that welcomes everyone and celebrates all identities and perspectives. We give everyone working with us the opportunity to achieve their full potential by building a culture where everyone feels heard, respected, and valued.

­Create an account on https://visitbritain.current-vacancies.com/Careers/Visitbritain-Vacancies-3472?SiteID=12281 and complete an application with personal statement highlighting your suitability for the role and submit it.

The shortlisted candidates will be invited to attend an interview with the selection panel.

For more information on our interview process, please navigate to - https://www.visitbritain.org/careers

Feedback will only be provided if you attend an interview or assessment.