Digital Performance Analyst

The Department for Business, Innovation, Science and Trade (BIST) helps businesses invest, innovate, export and grow across the UK. The Digital, Data and Technology (DDaT) directorate helps to deliver this by designing, building and running the services, platforms and technology that businesses and colleagues rely on every day.

Our teams work on a wide range of services and technologies, including:

• digital services that help businesses access government support, guidance and opportunities
• data and AI products that support decision making and enable innovation
• internal tools and services that help colleagues work more effectively
• secure technology and platforms that support critical government services
• cyber security services that protect systems, data and users

By joining DDaT, you'll work on services used by businesses, colleagues and citizens across the UK. You'll be part of multidisciplinary teams focused on improving services, solving complex problems and delivering better outcomes for users.

We are committed to creating an inclusive and supportive workplace. In recognition of this, we were named Best Public Sector Employer at the Women in Tech Employer Awards 2025!

Reporting to a Senior Performance Analyst, the Digital Performance Analyst will be part of a team responsible for continuously improving performance measurement and reporting across the department. You will analyse both macro and micro moments across user journeys, communicating insights clearly to a range of audiences to identify opportunities to improve digital services.

The Digital Performance Analyst will work collaboratively across the wider DDaT Directorate, applying analytical expertise to deliver data solutions and insight that support continuous improvement and better outcomes for users. You will take responsibility for the accuracy, quality and appropriate use of data and analysis, ensuring analytical outputs are robust and fit for purpose.

About you

As a Digital Performance Analyst you will be part of a high-performing and dynamic team. You will be responsible for communicating analysis and insight across the department's digital services. You will enable service and product owners to develop performance frameworks and ensure that business solutions are aligned with strategy, business goals and end user needs.

You will understand the concept of the different phases of product delivery and be able to plan and run the analysis for these. You will understand the different phases of product delivery and plan and deliver appropriate analysis throughout the product life cycle. You will work collaboratively with user researchers, developers and other multidisciplinary roles, using evidence to inform decision-making.

You will identify and apply appropriate analytical techniques, bringing together multiple sources of quantitative and qualitative evidence to build a clear picture of service performance. You will involve teams in the analytical process, using evidence to build consensus and challenge assumptions.

You will understand and identify who the users are and what their needs are, based on evidence. You will adopt a user-centred approach, manage competing priorities and collaborate with user-centred design professions including User Researchers, Digital Evaluators, Content Designers and Business Analysts

You will have a strong understanding of quality assurance techniques, with the ability to identify appropriate data sources, validate data quality, and accurately interpret analytical results.

Main responsibilities

Your key tasks as a Digital Performance Analyst will involve:

• Defining what “good” looks like by developing performance frameworks aligned to organisational strategy, business objectives and user needs
• Developing performance analysis projects, selecting the most appropriate methodologies to generate actionable insights
• Analysing service performance using Google Analytics and other quantitative and qualitative data sources, triangulating evidence to identify opportunities for improvement
• Collaborating with product teams to assess and enhance the performance of digital services across the product lifecycle
• Presenting analytical findings clearly and persuasively, tailoring communication to suit different audiences
• Applying quality assurance practices to ensure the accuracy, consistency, and reliability of performance data and analysis outputs
• Developing and maintain dashboards, ensuring key stakeholders, product owners, and policy teams have access to timely and relevant performance data

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

How to apply

As part of the application process there will be a pre-assessment activity which will be accessible via Civil Service jobs. If you pass this aspect of the application you will then be asked to upload a two-page CV and complete a 750-word personal statement outlining how you meet the essential skills and experience listed above. You can use bullet points and subheadings if you prefer.

Sift will be from week commencing 16th November 2026

Interviews will be from week commencing 30th November 2026

Please note these dates are indicative and may be subject to change.

If there is a high volume of applications, we will sift looking at the lead criteria 'Strong numeracy and SQL skills, with experience of analysing and modelling data to answer business and service performance questions. Experience using data visualisation tools such as Amazon QuickSight or Power BI to communicate performance information and support decision-making' only. You may then be progressed to full sift or straight to interview.

How we interview

At the interview stage for this role, you will be asked to demonstrate relevant Technical Skills and Behaviours from the Success Profiles framework. These are role specific and in line with the DDaT Capability Framework

You will also be asked to undergo an assessment and will be informed on the topic on the day.

How we offer

Offers will be made in merit order based on location preferences. If you pass the bar at interview but are not the highest scoring you will be held on a 12-month reserve list in case a role becomes available. If you are judged a near miss at interview, you may be offered a post at the grade below the one you applied for.

This role requires SC clearance. BIST's requirement for SC clearance is to have been present in the UK for at least 3 of the last 5 years. Failure to meet this requirement will result in your application being rejected and your offer will be withdrawn.

Checks will also be made against:

• departmental or company records (personnel files, staff reports, sick leave reports and security records)
• UK criminal records covering both spent and unspent criminal records
• your credit and financial history with a credit reference agency
• security services record
• location details

More about us

This role can only be worked from within the UK, not overseas. If you are based in London, you will receive London weighting. BIST employees work in a hybrid pattern, spending 2-3 days a week (pro rata) in the office on average. Travel to your primary office location will not be paid for by BIST, but costs for travel to an office which is not your main location will be covered.

You can find out more about our office locations, how we calculate salaries, our diversity statement and reasonable adjustments, the Recruitment Principles, the Civil Service code and our complaints procedure in the candidate pack attached to this advert.

Find out more about life at BIST, our benefits and meet the team by watching our video or reading our blog!

Feedback will only be provided if you attend an interview or assessment.