Content Designer

The role sits within the UKHSA’s core User-Centred Design (UCD) team, which is part of the Readiness and Surge division. Readiness and Surge works across UKHSA and sets the strategic direction for UKHSA’s readiness to respond to all threats and hazards. We focus on Agency capability, putting external stakeholder and customer needs at the centre of designs for the future. We identify opportunities to improve public health outcomes through better user experiences.

The team are responsible for:

• Embedding UCD approaches into UKHSA ways of working
• UCD expertise in project delivery
• Ensuring user needs are understood and designed for, advocating for all users, to achieve equitable outcomes
• Ensuring our products are accessible and developed to the Government Service Standard and use appropriate style guides and patterns
• Leading the UKHSA-wide UCD community of practice to support organisational and in-profession development
• Standards for UCD professionals

Working for your organisation

We pride ourselves as being an employer of choice, where Everyone Matters promoting equality of opportunity to actively encourage applications from everyone, including groups currently underrepresented in our workforce.

UKHSA ethos is to be an inclusive organisation for all our staff and stakeholders. To create, nurture and sustain an inclusive culture, where differences drive innovative solutions to meet the needs of our workforce and wider communities. We do this through celebrating and protecting differences by removing barriers and promoting equity and equality of opportunity for all.

Please visit our careers site for more information https://gov.uk/ukhsa/careers

As a content designer, you will:

• Lead on the creation and iteration of content for projects
• Ensure content design best practice and principles are applied within your project
• Develop and contribute to content strategies based on research and data, to support service transformation balancing user needs with business, operational and technical requirements
• Use collaborative design tools and techniques to explore problems and opportunities, and create content assets to test and iterate ideas and solutions
• Build relationships and work closely with stakeholders demonstrating the value of user-centred content design within the organisation and beyond
• Advocate for the needs of users to be embedded within your project
• Work with user researchers and designers to discover and analyse insights to identify common themes, pain points and user needs
• Support the review the work of others to ensure it is user focused, accurate, and meets government and NHS style, design standards and accessibility requirements
• Make actionable recommendations based on insights and communicate these to stakeholders clearly and confidently
• Actively contribute to the UKHSA’s community of practice, advocate for content design and support the creation of the right environment and processes to establish the profession within UKHSA

Main duties of the job

• As a content designer, you’ll work as part of a multidisciplinary squad collaborating with teams across UKHSA. Content designers make things easier for people to understand and use. They are practitioners who can take a high-level view of how a user’s content journey maps to government processes.
• They write clear, usable content for transactional and information services and assure the quality of others’ work. They use data and user research to make content decisions.
• The content designer will be responsible for assuring content quality and best practice. Together with other UCD professions, you’ll ensure quality, innovation, and creativity in how we approach all aspects of design and how we bring concepts to life for stakeholders to effect change.
• You’ll embody inclusive behaviours. You’ll have a working knowledge of the importance of inclusive design practices, taking pride in ensuring your design work is representative of a wide range of people and communities.
• You’ll be an active part of the UCD community sharing insights and practices within the community and across the organisation.
• This role is aligned to Government Digital and Data Profession Capability Framework - content designer.

Please note, the above is not exhaustive.

This job is broadly open to the following groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service

Further information on nationality requirements (opens in a new window)

This vacancy will be assessed using a competency-based framework which will assess your qualifications, knowledge and experience and / or skills and abilities outlined in the essential criteria.

Stage 1: Application & Sift

Competency Based

You will be required to complete an application form. You will be assessed on the listed 7 essential criteria, and this will be in the form of a:

• Application form (Employer/ Activity history’ section on the application)
• 750 word supporting statement. Do not exceed 750 words. We will not consider any words over and above this number.

This should outline how you consider your skills, experience and knowledge provide evidence of your suitability for the role, with reference to the essential criteria.

You will receive a joint score for your application form and statement. (The application form is the kind of information you would put into your C.V –please be advised you will not be able to upload your CV. Please complete the application form in as much detail as possible). Please do not email us your CV.

Longlisting:

In the event of a large number of applications, we will longlist into 3 piles of:

• Meets all essential criteria
• Meets some essential criteria
• Meets no essential criteria

If used, the pile(s) ‘Meets all essential criteria’ will proceed to shortlisting.

Shortlisting:

In the event of a large number of applications we will conduct an initial sift, on the lead criteria of:

• Experience of writing and editing accessible and usable content using a style guide and design standards, using data and evidence to make strategic content decisions

Desirable criteria may be used in the event of a large number of applications/large amount of successful candidates.

If you are successful at this stage, you will progress to interview & assessment.

Feedback will not be provided at this stage.

Stage 2: Interview

Competency Based

You will be invited to a single remote interview.

Knowledge, experience, skills & abilities will be tested at interview.

This will include a 8 minute presentation on your understanding of user-centred design and content design, to help us understand more about you and your skills and experience.

You’ll be expected to have the following technical skills at ‘working’ level:

• Design communication
• Designing for everyone
• Evidence-based design
• Iterative Design

Interview dates are yet to be confirmed

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Location:

This role is being offered as hybrid working based at any of our Core HQs.

We offer great flexible working opportunities at UKHSA and operate using a hybrid working model where business needs allow. This provides us with greater flexibility about how and where we work, to get the best from our workforce. As a hybrid worker, you will be expected to spend a minimum of 60% of your contractual working hours (approximately 3 days a week pro rata, (averaged over a month) working at one of UKHSA's core HQs (Birmingham, Leeds, Liverpool, and London).

Our core HQ offices are modern and newly refurbished with excellent city centre transport links and benefit from co-location with other government departments such as the Department for Health and Social Care (DHSC).

Security Clearance Level Requirement

Successful candidates must pass a basic disclosure and barring security check before they can be appointed

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is Basic Personnel Security Standard.

Eligibility Criteria

This vacancy is open to all external applicants (anyone) from outside the Civil Service as well as internal applicants.

Salary Information

If you are successful at interview, and are moving from another government department, NHS, or Local Authority, the relevant starting salary principles for level transfers or promotions will apply. Otherwise, roles are offered at the pay scale minimum for the grade, but in exceptional circumstances there may be flexibility if you are able to demonstrate you are already in receipt of an existing, higher salary. Pay increases are through the relevant annual pay award for the role and terms.

Please be aware that the salary is based on the office location.

Senior Executive Officer (SEO)

• £41,983- £48,128 (National)
• £44,148- £50,121 (Outer London)
• £46,310- £52,113 (Inner London)

Reserve List

If more than the required number of suitable candidates pass the interview criteria, you may be kept on a reserve list for 12 months subject to your agreement. You may be contacted, in merit-order, if similar roles with closely matching essential criteria become available and the department choose to appoint from a reserve list.

The panel will assess if candidates meet the requirement of the role first, using a specific benchmark system. If you are interviewed for the post and do not meet the required threshold for the specified grade, your application may be assessed against a similar, lower grade role and you may be offered the post should one be available.

Incident Response Activity

From time to time, the role holder may be required to support UKHSA’s incident response activity by contributing their appropriate expertise within an Incident Cell; during such periods, supported by the line manager, this work will take priority over normal day-to-day responsibilities, commensurate with their grade, skills and experience.

Qualifications and Registrations

For roles where specific qualifications or registrations are required, successful applicants will be asked to provide appropriate evidence. Employment cannot commence until satisfactory documentation has been received and verified.

For Fixed Term Posts

If you are not currently a civil servant, you will take up the post on a Fixed Term Appointment. You may be able to take this role up as a Secondment. If you are an existing Civil Servant based outside of UKHSA, you will take up the post as a loan, which you will need your department to agree. You cannot take the post up as a fixed term. If you are an existing UKHSA member of staff, you will take up the post as either a level transfer or a temporary promotion as per UKHSA’s pay policy.

Future location

UKHSA is investing in a new state-of-the-art National Biosecurity Centre in Harlow, Essex, which will eventually bring together teams currently based at Canary Wharf, Colindale and Porton Down. For more details, please see: Huge biosecurity centre investment to boost pandemic protection - GOV.UK.

The new facilities will start becoming operational in the mid-2030s, with full completion by 2038. Staff will move in phases as facilities become available. If you're appointed to a role currently based at Canary Wharf, Colindale or Porton Down, please note that we'll continue investing in these sites for the next decade. As we get closer to the transition, we'll provide full information about relocation support available to staff.

Reasonable Adjustments

The Civil Service is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, we will consider any reasonable adjustments that could help you. An adjustment is a change to the recruitment process or an adjustment at work. This is separate to the Disability Confident Scheme. If you need an adjustment to be made at any point during the recruitment process you should contact the recruitment team in confidence as soon as possible to discuss your needs.

You can find out more information about reasonable adjustments across the Civil Service here: https://www.civil-service-careers.gov.uk/reasonable-adjustments/

International Police check

If you have spent more than 6 months abroad over the last 3 years you may need an International Police Check. This would not necessarily have to be in a single block, and it could be time accrued over that period.

Internal Fraud Check

If successful for this role as one aspect of pre-employment screening, applicant’s personal details – name, national insurance number and date of birth - will be checked against the Cabinet Office Internal Fraud Hub, and anyone included on the database will be refused employment unless they can show exceptional circumstances. Currently this is only for external candidates to the Civil Service

Feedback will only be provided if you attend an interview or assessment.